Though the typical YouTube platform is facing some boycott from the advertising / media buyer for the reason that it fails to avoid pre-rolls to be put on those inappropriate or negative short clips, YouTube is making a new move to strike back. It is the YouTube TV.
Recently my Google alert spotted me a post entitled "Innovating beyond the vanilla TV ad spot" from India. It listed out various innovative ways to do the TV advertising ranging from contextual advertising, themed Ad breaks…etc. Though they are all interesting, some of the measures are not “techie" and required intensive collaboration among clients, advertisers and the TV station and thus they may not be scalable. What catching my attention the most is the "T-commerce" and I would like to add some more there.