Recently we have been seeing two unrelated “Apple” companies moving on the same trend: OTT with Subscription.
Though the typical YouTube platform is facing some boycott from the advertising / media buyer for the reason that it fails to avoid pre-rolls to be put on those inappropriate or negative short clips, YouTube is making a new move to strike back. It is the YouTube TV.
Right before the Christmas holiday, Samsung has “leaked” their latest 2017 Samsung Smart TV user interface on their “Tizen Experts" YouTube channel. Let’s take a look!
“Should we distribute the OTT boxes or builds the apps on every platform?” That is the question.
Recently my Google alert spotted me a post entitled "Innovating beyond the vanilla TV ad spot" from India. It listed out various innovative ways to do the TV advertising ranging from contextual advertising, themed Ad breaks…etc. Though they are all interesting, some of the measures are not “techie" and required intensive collaboration among clients, advertisers and the TV station and thus they may not be scalable. What catching my attention the most is the "T-commerce" and I would like to add some more there.
Disruptions are everywhere. People are looking for ‘pain points’ in daily life and try to disrupt it by providing a better solutions. We could see media industry has been disrupted rapidly and some traditional media, like TV, is deemed to be fading out from our life.
With the advance of internet technology, we could see more and more use cases of serving the video content over-the-top….
In my previous article, I have shared my observation on south-east Asia market and highlighted the advantage of Telecommunication companies…
In US, huge pure-OTT video platforms like Netflix, Amazon Videos and Hulu are leading the market. Recently they are challenged…